Ubisoft is going all out on promoting Star Wars Outlaws, expecting "strong sales" in return. The company says it has justified the large marketing budget with it being "among the most awaited games" of 2024, clearly feeling confident about its success.
This comes directly from Ubisoft CEO Yves Guillemot. As reported by Insider Gaming, Guillemot mentioned Star Wars Outlaws' marketing campaign in an earnings call with investors, touching on the company's expectations for its Star Wars title.
"What we are factoring in is a strong launch for Star Wars Outlaws," says Guillemot. "That’s the fact that it’s among the most awaited games of the industry this year and reflecting a really strong positive community sentiment, and also the fact that we are coming with the biggest marketing campaign ever so far for a Ubisoft game."
That last point about this being Ubisoft's "biggest marketing campaign ever" is an interesting one, but not too surprising when you think about it. Indeed, the game has been everywhere recently, getting shown off at a bunch of showcases, obviously including Ubisoft's own event.
With NPCs or key beats rewarding important skills, Star Wars Outlaws is moving away from the dreaded numbies
However, despite the...
